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Research papers

Time to change time

Most people in the industry will agree that the dynamic of television has changed and that the dynamic of all other media are changing too. Considering that we face a new media environment and that we need to address the stronger than ever demand of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Ken Holden, Gilles Santini
June 23, 2005
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Citation

Holden and Santini (2005a, June 23). Time to change time. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/time-to-change-time